New Zealand
United Kingdom
Artist MODRIC Pale Blue Headless Guitar w/ Handmade Pickups
- FREE SHIPPING
- Pre-order | Ships 5 October 2026
- Stainless Steel Frets
- Eco-Ebony Fretboard
- Quarter Sawn Canadian Maple Neck
- Handwired Pickups
- Lightweight Paulownia Body
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Artist MODRIC Pale Blue Headless Guitar w/ Handmade Pickups
Following on from the success of our awesome range of headless guitars and basses, the Artist MODRIC is a slightly higher-end offering, with a host of unreal features making this one of our most playable and ergonomic designs yet. Featuring a quarter-sawn Canadian Maple neck, stainless steel frets, a bone nut, wheeled string tree, and auto-lock strap buttons, the MODRIC has been designed with the player in mind—every little detail combines to ensure playability and tuning stability is as close to perfect as possible!
Having tested untold amounts of pickup options, we settled on a set of high-end, hand-made pickups wound by the Laohao workshop, a small team producing low-quantity batches of custom pickups to a frankly unbelievable standard. Push-pull pots allow for coil-splitting in every position, giving you the ultimate genre-hopping versatility. Whether you need full-throttle output for progressive rock and technical metal, tight clarity for modern indie, or crisp, spanky single-coil tones for funk, fusion, and pop, the MODRIC handles it all effortlessly.
Complete with pasted copper shielding to ensure minimal noise no matter your settings, the MODRIC is the ultimate lightweight riffstick for the stage, studio, or road. Give it a try today!
(18056)
The Tech Features
Body
Body Material: Paulownia
Body Finish: Pale Blue
Body Paint: Polyurethane
Body Construction: Solid
Neck
Neck Material: Quarter-Sawn Canadian Maple
Neck Construction: Scarfed
Neck Joint: Bolt-On
Neck Finish: Gloss
Neck Shape: 22mm C Profile
Scale Length: 650mm / 25.5"
Fretboard Material: Eco-Ebony
Fretboard Radius: 350mm / 14"
Number of Frets: 24
Fret Material: Stainless Steel
Fret Size: Medium Jumbo
Nut Material: Bone
Nut Width: 42mm
Position Inlays: Offset Shell Pearl Fret Dots
Side Dots: Glow in the Dark
Truss Rod: Dual Action 2-Way
Electronics
Bridge Pickup: Laohao Hand Made Alnico V Humbucker
Neck Pickup: Laohao Hand Made Alnico V Humbucker
Switching: 3-Way Switch
Configuration: HH
Special Electronics: Push/Pull Pots, Coil-Splitting, Copper Foil Shielded Cavity
Hardware
Bridge: Headless Hardtail Bridge System w/ Integrated Tuning Pins/Knobs
Hardware Finish: Black Chrome
Miscellaneous/Special Features
Weight: 3-3.2kg / 6.5-7lbs
Accessories
Included Accessories: Instrument Cable, Truss Rod Adjustment Key, Headstock Adjustment Key, Saddle Adjustment Key, Picks, Strap Locks
Optional Hard Cases: REC300RC
We use Courier services to ship our goods to you as fast as possible. Once the package leaves our warehouse the time to your door depends on your location, and any reported delays in your area.
We ship all orders for free. All deliveries are insured so if an item arrives damaged we'll happily refund or replace it for you. Check our warranty page for more information.
Purchases with Artist Guitars come with a 3-year Warranty. Warranty is only valid to the original purchaser and in the original country of purchase. Please take note of your order number to help us verify your purchase in the event of a warranty claim.
If the issue can be fixed by replacing a part, we will send it to you free of charge. Spare parts are shipped from our office in Sydney, Australia. If more extensive work is required our Customer Happiness department will arrange a free return slip or courier collection to get your item returned for further assessment.
Also included in your warranty is our industry leading 100 Days Change of Mind Policy
If you're not completely satisfied with the quality of any of our products, we'll be happy to arrange a free return of your product for an exchange or full refund, including any shipping charges. This also covers instances where you may have bought the wrong size or if you simply change your mind.
If you do require a return, just Open a Support Ticket and we'll either send you a reply paid label for Australia Post or arrange for a collection by courier. This will depend on your location and the product you purchased. If you have any trouble you can contact us.
Customer Reviews
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Jamie HookVerified Buyer
Free shipping is a bit of a let down
So I have the Modric on the way and I’d review it if it would just arrive. It took around 5 days to get from Sydney to Perth, now it’s in Perth about 45 minutes away and it’s taking 11 days to travel that 45 minutes in distance. I have phoned Amarax 3 times trying to get the parcel cleared for me to pick it up. All I get told (by someone that sounds like they’re in the phillipines) is the parcel will take 24 to 48 hours to be available for pick up. It’s about 57 hours and still no notification that I can pick it up. Over the last 2 months I’ve bought 5 Artist guitars and after this most recent experience I’m done with buying anymore. I had at least 3 more guitars I had intended to buy from Artist. I should have paid for the upgraded TNT shipping, this Aramex crew are total amateurs. You can only ever talk to a Filipino that are very polite but they can never ever resolve an issue.. Also I just received an Artist AT69 that is only $349 and it’s a great guitar especially for the money but there is an issue… The pickups are wired incorrectly as the middle position on the 3 way switch has the pick ups out of phase. That’s out of phase in both the stacked humbucker setting as well as the split P90 setting. Clearly whoever checked this guitar didn’t plug it in. So I’ve phoned Artist as I want to keep the guitar and if I could get a wiring diagram I’d fix it myself. As usual I just get someone who sounds Filipino and very polite but unable to resolve the issue without me sending and email and sending a video etc… I really don’t have time for chasing up this issue so I’ll just wear it but no more purchases from me.
Store OwnerHi Jamie, thank you for your review and we're sorry to hear about your experience. We certainly don't intend to pass the responsibility back to our customers, and we apologise if the process came across that way. Our goal is always to resolve issues as quickly and effectively as possible. We've sent you an email so we can rectify this for you ASAP. We are looking forward to hearing back from you soon.5 June 2026 -
GlenVerified Buyer
WOW!
Hey everyone, Just got the guitar today and have been going over it in some detail and I can't believe the value for money!! For $470 the finish is great with no blemishes that I can find. Apart from the fact it comes with stainless steel frets, the quality of the fret work absolutely leaves the work done on my recent Epiphone purchases for dead! Really wishing I got away from that "Having to have at least the next best thing to a Gibson,strat" mentality a long time ago. The pickups sound great and it is so easy to tune(Only the G string nut slot might need a tiny adjustment) as that is the only string that goes slightly sharp when fretted at the first fret and that leads me into the only real thing that bummed me out a bit and in general it is only a small concern and easily fixed. Adjusting the intonation is an absolute breeze with the headless guitar...Had it done so quickly. The only one single drama I have is that the spring on the bottom E saddle is just a fraction to thick or I just need to trim it a tad. It is the only string I can not get pretty much perfectly intonated and it is showing on the tuner. Apart from this I give it a 9.98 out of 10 for the price tag. Also it would be handy to get the bush Think it's called a bush)size that holds the strings down at the headless attachment.
Store OwnerThanks for the incredible review! We’re absolutely stoked to hear the MODRIC is blowing you away with its value, finish, and fretwork—especially compared to more expensive alternatives! Thanks for the feedback on the setup, too. A quick trim on that bottom E saddle spring and a slight touch-up on the G nut slot should have it playing flawlessly. Welcome to the headless club!25 May 2026 -
JohnVerified Buyer
Modric - terrific concept, beautifully made..
Firstly, this would be, I think, my fifth Artist guitar, I still have all but one of them, with that one only gone because it's been gifted to my son.. Secondly, placed the order Thursday morning, guitar arrived Friday morning - and I live in a regional area. That is normal Artist Guitars customer service for those that don't know, so props to them (again) and credit to TNT couriers as well.. OK, the guitar. I've always liked the idea of a headless, for compactness and ease of use on stage and when travelling, but the examples I had were travel guitars of dubious execution, with poor ergonomics and tuning stability. The pictures of the Modric suggested clever design, and the reviews spoke highly of the build quality and execution, this convinced me to buy. I have to say that all expectations have been met or exceeded. I usually set up my own guitars, but I'm not touching this one, it's perfect. Tuning stability was notably good for a guitar that was only just being played for the first time- the clever design of string attachments a factor here. It is super comfortable to play in various physical positions, I was laughing out loud at how easy it was to access the higher frets, compared to the same solos on my cutaway acoustic guitars.. I've always been cautious about humbuckers on middle price guitars, disliking a common propensity for muddiness, but these are real gems - it didn't take much tweaking of the widely effective controls to get some nice, clear bell like tones and right thru to some satisfying grit, even thru a budget amp that was the first one at hand.. I haven't put it thru the pedalboard yet, but I'm expecting a lot of fun, based on this limited experience.. So, I'm hopeful this might become my electric guitar to rule the others, for reasons of playability, quality of manufacture, compact comfort & sound and that it might even convince me to trim the collection.. It's gonna be a keeper, and I'm thinking about another as a spare - it's small size will make it too easy to get nicked at a gig or open mike!
Store OwnerThanks so much for your awesome review! We really appreciate your continued support!31 January 2026 -
IanVerified Buyer
Great Guitar and Great Buying Experience
I wanted to dip a toe in the headless guitar waters without breaking the bank to find out if I liked it. After ordering the guitar Artist Guitars kept me informed every step of the way right up to delivery. I received the guitar during a spate of 40C plus temperature days so I wondered if it survived the trip to Adelaide ok? It was well protected in the box with foam padding and came out looking pristine in its powder blue colour. I let it cool off inside then tried it out to see how it played. All it needed was a tune and it played and sounded great. The tuners have bearings and turn smooth with low friction and even the intonation was close to perfect. I noticed my fingers had the slightest touch of fretboard oil on them so was pleased the fretboard had been oiled. The pickups seemed pretty hot (wound) and when split played beautifully clean. There wasn't any fret buzz and the frets were all highly polished. I got my fret rocker and checked the whole fretboard and found the frets were all perfectly level. This is an experience I haven't always had on checking my more expensive purchases. This guitar is really nicely made and maybe the action was a touch high for my personal preference, but not for most, so this would be the only thing I will need to adjust. It represents the best value for money I have found in any guitar I currently own. I will definitely be checking out Artist Guitars in the future as this experience has been a breath of fresh air for both value and customer service.
Store OwnerThank you for your 5-star review! We truly appreciate your support and are glad to hear you had a great experience.29 January 2026 -
AaronVerified Buyer
Insane Value and even better Customer Service
Good luck finding this kind of value and customer service else where. I got myself 2 just so I have one in a flat tuning on the go. I'm not even joking. I was shopping for a second fixed bridge and the first Modric was so nice I just stopped looking elsewhere. Compared to the SS87 which was already good value the SS87 does not hold up. No dirt on the SS. The Modric is just a much higher end guitar for what is really a few extra $... I'll probably play one into the ground and look after the other
Store OwnerThanks so much for your review! Please do not hesitate to reach out to us if you have any questions.17 January 2026
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AlastairVerified Buyer
Don't be like me
I received this yesterday as a birthday present and I was well pleased. Sounds great, super lightweight, feels nice to hold, and the tuning system is easy to use. But don't do what I did and think "Just to test it out, I'll put an old strap over the receivers for the strap-locks and not actually install them". WIthin half an hour, I learned a harsh lesson: Drop D, good. Drop floor, very very bad.
Store OwnerThanks for your review! We are always here if you have any questions.10 October 2025 -
Craig KimballVerified Buyer
Great guitar, even better service
Out of the box the guitar looked great, I was not disappointed - exactly what I wanted. But I got unlucky because it was not set up and I didn't have the skills to fix it - it was back-bowed and I'm not confident with truss rods. I let Artist know and they immediately tried calling me - with an apology, with offers to talk me through adjusting it myself, and of course the return option - but I opted to take it to a local music shop (it was only a $20 fix and a convenient trip) - and without me asking for it, Artist refunded me that $20. I was amazed. This guitar is well above what $450 would buy me in a shop and so I would agree with other reviews that an equivalent guitar from a known brand would be at least three times the price. I have a $4000 guitar sat next to this one, and yes - there's a difference - but there's no way this Artist guitar feels like a cheap option. It just feels quality. They could raise the price and I would still buy one. The service is responsive, they clearly care about musicians, and this whole experience has proven to me that they are a low risk option. 100% will be buying from them again.
Store OwnerThanks so much for your review! We really appreciate your continued support!13 September 2025 -
Robert GowVerified Buyer
The Modric
What a great fun guitar..Soo light perfect if u have back problems..Plays really nice. Great pickups ,very clear with a real nice tone..Split coils sound good too..Mine came with the action I like and it was and is still perfectly intonated..Changing strings will be a learning curve..My 1st headless guitar and a definite keeper..Thanks everyone at Artist Guitars..
Store OwnerWe appreciate the time you have taken to write a review. Thank you.14 May 2025 -
Robert GowVerified Buyer
The Mighty Modric..
I've had this guitar for just over 2 weeks and it's a beauty.,.1st headless guitar, as has been said its easy to tune ,just have to get used to the tuners being soo close together ..Mine arrived just needing a tweak on the truss rod ,neck was slightly convex..Intonation is fine as is the action..It's great with effects from Twah ,to Chorus, phaser ,,etc the pickups are sweet as and remind me of my Epi Moderns LP ones but different in a very good way..A rich tone ,,..It's pretty good having that extra fret access too..Definitely glad I took the dive and bought one my 3rd Artist guitar ,I bought the Skyler Tiger Flame a week later and those PUs are soo different but really good too..All in all Modric is a very good guitar ,my only negative is the side dots that don't glow and are very dull ,just go back to white or black dots please guys..
Store OwnerGlad to hear you're loving the Modric! It sounds like it delivers great tones and versatility. We appreciate the feedback on the side dots, and we'll pass it on. Enjoy your guitars and happy playing!10 May 2025 -
AndrewVerified Buyer
I really love my new Modric headless guitar
After playing fingerstyle on wide neck, nylon string, classical guitars all my life, I’ve been on a journey towards progressive fusion and electric guitars. I’d landed on a Gibson 335 copy which sounded good and played well, but I just didn’t bond with it because it’s so big and heavy. I decided to try the opposite extreme and go small and minimal, hence the Modric.

 What a revellation! No more aching back and clunking the headstock on mic stands. By coincidence the Modric arrived when I was laid up with an injured knee and I was able to play it while reclining on a settee with one leg up. The cut-out at the bottom fits nicely on my thigh and the guitar is so short there’s nothing to get in the way. It’s also perfect for playing in our campervan, where there isn’t much room for a bigger guitar.

 The fingerboard is perfect with a nice radius, and I like the slightly larger frets than I’ve had before. Despite its amazing price there’s nothing cheap about this guitar. The frets have nicely chamfered ends and there’s nothing sharp or scratchy. The setup was great right out of the box and I tuned up and started playing. I might lower the action a little more, but there’s nothing wrong with it as it comes.
 The hand wound pick-ups have a really clean, clear tone and there’s a nice range of sounds available from the coil splitting pots. Because I use a looper in performance I need a very quiet guitar with no ground noise or buzz and the Modric is clean up to high gain. The copper shielded cavity must be doing a good job. The hardware seems solid and functional and the tuners work well. Somehow, tuning a guitar by stretching the strings straight out seems to make more sense than wrapping them around a post. Anyway, the tuners are easy to use, once you get used to how close together they are, and the guitar holds its tune well.

 It might be surprising to some that In over 50 years I’ve only ever played with my fingernails, but somehow this guitar inspired me to learn something new and I’ve started using a pick to get those fast progressive runs. (Don’t call it “shredding”!) 
 Any new guitar should bring inspiration and propel the player in new directions. The Modric has done this for me. Thanks, Artist Guitars.
Store OwnerThank you so much for your review. We really appreciate it.2 May 2025 -
Lucas McGeeVerified Buyer
A Quick Revisit
Just a quick revisit back here. After having the guitar a few months now I have to say this thing plays and sounds brilliant. If Artist made these exact specs in another colour or open pore etc…. I would buy it for sure. I am almost tempted to buy another one as a spare.
Store OwnerThank you so much for taking the time to leave feedback. We really appreciate the support!22 February 2025 -
ArrianVerified Buyer
Brilliant guitar for the price!
Straight up, this guitar is amazing considering the price. Like omg. I've been playing for 20 years. I now generally use fairly high end guitars aimed towards prog/metal, fitted out with very good pickups, not naming any other brands here but you'd know them.... And this guitar honestly stands up. It plays super easy, needed a slight tune out of the box but otherwise set up very well. I might try and lower the action a bit on mine but that's just personal preference. The point is, it plays amazing straight out of the box. So props to Artist for that too. The neck is very fast, nice and flat contour, and though it isn't the thinnest neck it doesn't feel cumbersome at all. I guess due to the headless nature of the guitar. It is very comfortable to use and yeah just plays super easy. There are a few tiny things. The coil tap isn't as significant as with some other higher end pickups, but still decent. I do like that the coil tap is split between the two pots though, gives some more tonal variety. The neck pickup is quite fat sounding. But still pretty clear. That may be down to personal preference though. But the bridge pickup sounds sweet full and split so that's a plus. Other than that there's not really much else I could pick on. And again, for the price. I can't really complain at all. So this gets 5 stars for that reason. I can't give it any less.
Store OwnerWe are glad to hear that you are happy with the item. Thank you so much for your review.4 February 2025 -
Lucas McGeeVerified Buyer
More than happy!
I actually prefer a heavier weight in guitars. Needless to say this thing feels great to play. I had to lower the action slightly but that’s a taste thing. It’s ergonomically very comfortable to play. The humbuckers have a fairly nice character and I am quite fussy. I have purchased around 7 Artist guitars and I have always changed the bridge humbucker. The originals sound fine. With this guitar I am leaving them. It’s a shame Artist Guitars don’t make a good gig bag to fit their headless guitar range. Anyway, I would buy this guitar again if I had to. It’s solid for that price!
Store OwnerWe are glad to hear that you are happy with the item. Thank you so much for your review.20 September 2024 -
Lucas McGeeVerified Buyer
More than happy!
I actually prefer a heavier weight in guitars. Needless to say this thing feels great to play. I had to lower the action slightly but that’s a taste thing. It’s ergonomically very comfortable to play. The humbuckers have a fairly nice character and I am quite fussy. I have purchased around 7 Artist guitars and I have always changed the bridge humbucker. The originals sound fine. With this guitar I am leaving them. It’s a shame Artist Guitars don’t make a good gig bag to fit their headless guitar range. Anyway, I would buy this guitar again if I had to. It’s solid for that price!
Store OwnerWe are glad to hear that you are happy with the item. Thank you so much for your review.19 September 2024 -
Scott YVerified Buyer
MODRIC Sonic Blue is a beaut
Bought this on pre-order back in February and took the delivery at the end of March -- right on schedule. It's my very first purchase from Artist Guitars and I'm surprised by the quality and the value it brought. First of all, the guitar is beautifully finished in this "sonic blue" or light cyan colour. Even the neck is painted over -- something that I thought might affect the playability but turned out not be the case at all. It's also my first headless guitar which I really appreciate the weight (or the lack of). Picking it up makes the boomer me feeling 20 years younger already. It comes with a list of high end features such as stainless fret, bone nuts, coil splitting for each individual humbuckers, etc. The guitar came ready to play however as I switched over to a lighter gauge of strings, just some minor set up is needed, which is super easy to do. Guitar also came with most tools (3 sets of allen keys), however a small phillips head screwdriver is needed to adjust individual bridge pieces. It's easy to play with great sustain, and stays in tune as well. Did I mention how light and gigable this guitar is? As of the set of "Laohao" humbuckers -- they aren't overly hot but with coil splitting they can be very versatile. For nitpicking sake, Artist Guitars might consider adding luminous inlays. I think the locking nuts are also the weak spots. However I would be kidding myself comparing it to a strandberg that's 4 or 5 times the price. For how much I've spent on this, I don't think there's a better valued headless guitar out there. Thanks Artist Guitars!
Store OwnerThanks so much for your detailed review! Please do not hesitate to reach out to us if you have any questions.20 April 2024 -
JJ AbadiVerified Buyer
Great guitar at great price!
Never had headless guitar so I thought I'd try this and I'm loving it, small, lite, nice color, plays well and mine seems to stay in tune , could probably even travel with this and pair it with my katana go + headphone, well done Artist Guitar!!!
Store OwnerWe appreciate the time you have taken to write a review. Thank you.17 April 2024 -
PaulVerified Buyer
Modric Headless
What a great headless guitar! Out of the box a very high standard - setup was great, weight is super light, great upper fret access, pickups are really good too, coil split works great, very quiet (shielded), fret finish is better than some of my high-end guitars! looking forward to gigging it.
Store OwnerThanks so much for your review! Please do not hesitate to reach out to us if you have any questions.28 March 2024
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8. Security & access
You are solely responsible for any information that you transmit to us. Whilst we use reasonable endeavours to maintain the security of the Website to Australian standards, we do not guarantee the security of the Website, our records, or any information you submit to us. We disclaim all liability for any computer virus or technological problems or other loss that you may suffer as a result of the browsing or downloading of any files from our Website, or from any data breach, compromise or misuse of your data that is provided to us in connection with the Website.
In order to use the Website, you need to connect to the internet and you are solely responsible for your connection and all fees associated with such connection/access.
9. Privacy
By using this Website you acknowledge and agree that internet transmissions are never completely private or secure and understand that any message or information you send to the Website may be read or intercepted by others. You authorise us to use, store or otherwise process any information including personal information which relates to and/or identifies you, to the extent reasonably necessary for the provision of any goods and services requested by you, and for any other purposes we consider reasonable. Such use will be compliant with the terms of our Privacy Policy (accessible on the Website).
10. Groups
Where we use social media pages or groups run by us, such pages will only be used to advertise our products and services and to facilitate community interaction. Such terms found herein as they relate to providing information will apply to your use of our social media pages or groups.
11. Applicable law
These Terms and Conditions, and your use of our Website are governed by the laws of New South Wales, Australia and you agree to submit to the jurisdiction of the Courts of the State of New South Wales, Australia and Courts competent to hear appeals.
12. Definitions
Unless the context requires otherwise, the following words and phrases in these Terms and Conditions shall have the following meanings:
Website means U including all content, trade marks, and related services, products, websites, tools and applications;
you means the person or entity that accesses the Website and your has a corresponding meaning.
Privacy Policy
This privacy policy (Privacy Policy) sets out how Artist Guitars Pty Ltd ABN 59 160 522 574 and its related bodies corporate (as defined in the Corporations Act 2001 (Cth)) (we, our, us) collects, stores, uses, protects, shares and discloses your personal information.
This Privacy Policy applies to our website located at artistguitars.com.au and its related services, products, websites, social media pages, tools and applications (together the Website). By visiting or using the Website you agree to the collection, storage, usage and disclosure of your personal information by us in the manner described in this Privacy Policy.
Capitalised words in this Privacy Policy have the same meaning as in the Ecommerce Terms and Conditions available on the Website.
1. Types of Personal Information we collect
As part of delivering our services we may collect personal information about you as defined under the Privacy Act 1988 (Privacy Act). We will only collect personal information where it is reasonably necessary for the performance of our functions or activities. The personal information we collect may include the following:
• Account information: this includes information that we collect when you register to use our Website by creating an Account. The information we collect includes your name, email address, and other contact details and any other information you directly give us at the registration stage.
• Customer information: this includes information that you have provided to us when using the Website or otherwise placing an order for Products. The information we collect includes customer level data (such as your date of birth, age, billing address, delivery address and telephone number), order level data (such as order numbers and Products) and any other additional information you provide to us directly or indirectly through your use of the Website. We use such information to assist in providing our services to you (including the supply of Products).
• Profile information: this includes any information you choose to store on the Website that will assist us in delivering our services to you and includes information regarding any subscriptions.
• Financial information: this includes information such as payment card details and bank account details. We use this information to send to our third party payment gateways when you make payment through the Website.
• Website use information: When you use our Website, for example when you contact us, we collect information that enables the Website to be able to run.
• Marketing use information: this includes information provided to us using a marketing or newsletter sign up form.
• Surveys: information in connection with client surveys, questionnaires and promotions.
• Other information we collect related to your use of the Website: your device identity and type, I.P. address, geo-location information, page view statistics, advertising data and standard web log information and any other information provided by you to us via our Website or our online presence, or otherwise required by us or provided by you.
2. How we collect Personal Information
We may collect personal information either directly from you, or from third parties, including where:
• you register or sign up to the Website;
• you provide information directly to us through the Services or on a hardcopy form (for example if you place an order for Products in-store);
• you use the Website to enter in user content including when you purchase Products and checkout on the Website;
• you use the Website generally;
• you subscribe to any of our newsletters;
• you contact us through our Website, in person, by phone or in writing;
• you submit any of our online sign up forms;
• you deal with us generally via email, telephone, SMS, social applications (such as LinkedIn, Facebook or Twitter) or otherwise;
• you interact with our Website, social applications, services, content and advertising; and
• you invest in our business or enquire as to a potential purchase of our business.
We may also collect your personal information from third parties including:
• referral agencies;
• government agencies and insurers;
• third parties who produce any content, advertising, and marketing campaigns for us that you may interact with; and
• our other service providers and publicly available sources.
Where we collect your personal information from a third party, we will take reasonable steps to ensure that you are made aware of the information provided to us by the third party. By providing personal information about another person to us, you represent that you are legally permitted to do so, and we will not be responsible for verifying any such authorisation.
Social media and cookies
We may also collect personal information from you when you use or access our Services or our social media pages. This may be done through use of web analytics tools, 'cookies' or other similar tracking technologies that allow us to track and analyse your Services usage. Please review our Cookies Policy for more information on how we handle and deal with cookies.
3. Use of your Personal Information
We collect and use your personal information for the following purposes:
• to operate the Website and provide services, products or information to you including to:
- assist in streaming and personalising information for you;
- enable us to process your orders for Products;
- enable us to process your personal data;
- to manage our relationship with you, including information about similar products or terms and conditions or send you an email reminder that a task you have performed on our Website remains uncompleted such an incomplete form or cart;
- enable you to communicate with us regarding your use of the Website;
- confirm your identity;
- to provide information about you to our contractors, employees, consultants, agents or other third parties for the purpose of providing the services to you;
- communicate with you about your Account, or any transaction;
• to administer contracts including to negotiate, execute and or manage a contract with you;
• to be de-identified for the purposes of generating statistical data and improving the Website;
• for record keeping and administrative purposes, including accounting purposes;
• to administer, operate, protect, improve and optimise the website and our service offerings and customer experience;
• for advertising and marketing purposes (including for analytics);
• to comply with our legal obligations, resolve disputes or enforce our agreements with third parties;
• to enable you to take part in a competition;
• to send you marketing and promotional messages and other information that may be of interest to you and for the purpose of direct marketing (in accordance with the Spam Act 2003 (Cth)). In this regard, we may use email, SMS, social media or mail to send you direct marketing communications. You can opt out of receiving marketing materials from us by using the opt-out facility provided (e.g. an unsubscribe link);
• for quality, training and coaching purposes;
• to send you administrative messages, reminders, technical notices, updates, security alerts, and other information about our products and services requested by you; and
• to consider an application of employment from you.
You acknowledge and agree that we may also deal with your personal information in any other manner which is permitted by any agreement that we have in place with you, or otherwise in accordance with our other policies we have in place from time to time.
4. Disclosure of your Personal Information
We may disclose your personal information to third parties for the purposes contained in this Privacy Policy, including without limitation to:
Service Providers
We may share your personal information with service providers utilised by us in the provision of the Services to:
• develop and improve our Services;
• provide you with the Services;
• conduct quality assurance testing;
• provide support; and/or
• provide other services to us.
The service providers (and if necessary data processors) include:
• information technology service providers such as web host providers and analytical providers;
• mailing houses and such other suppliers that assist in delivering products and services;
• organisations who carry out credit, fraud and other security checks;
• payment processors;
• hosting services;
• content delivery services;
• IT support providers;
• marketing businesses engaged by us to disseminate materials to which recipients have consented; and
• specialist consultants.
We limit the information we provide to third parties to the information they need to help us provide or facilitate the provision of goods and services and associated purposes. We deal with third parties that are required to meet the privacy standards required by law in handling your personal information, and use your personal information only for the purposes that we give it to them.
Affiliates and Acquisitions
We may share some or all of your personal information with our parent company, subsidiaries, joint ventures, or other companies under a common control (Affiliates), in which case we will require our Affiliates to honour this Privacy Policy. In the event we are involved in a merger, acquisition or sale of assets we may disclose personal information collected by us to such entities that we propose to merge with or be acquired by, and will assume the rights and obligations regarding your personal information as described in this Privacy Policy.
Third parties with your consent and in other circumstances
We may also disclose your personal information to third parties to whom you expressly ask us to send the personal information to, or to third parties where permitted under the Privacy Act or where required in order to provide our Services to you. This also includes:
• your authorised representatives;
• government and regulatory authorities and other similar organisations, as required or authorised by law or as required as part of the Services; and
• such entities that we propose to merge with or be acquired by.
We may need to disclose your information to third parties outside of Australia and service providers located internationally in order to enable us to provide the Services, this includes service providers and contractors who are located overseas (telephone answering service, data analytics, IT services) and data processing services.
Where we use a supplier outside of Australia, we will take reasonable steps in the circumstances to ensure that such overseas recipient does not breach the Australian Privacy Principles (except where such steps are not required under the Privacy Act).
We may also aggregate and/or make anonymous your personal information including sensitive information to make it available for the purposes of generating statistical data for the conducting of research and improving the Services.
Where you leave a review of our Products, or if you tag us in any of your own material (including any social media post on your personal account) you grant us a non-exclusive, royalty-free, perpetual, irrevocable and fully sub-licensable right to use, reproduce, modify, adapt, publish, translate and create derivative works from, distribute and display such content through the world in any media.
5. Emails & Marketing
In order to provide the Services to you, you agree to receiving emails and other marketing materials from us for the following purposes:
• notifications about activity on the Services (which are set on by default) including order updates, recommendations, and general updates;
• communication from us or our representatives in connection with the Services; and
• marketing and promotional messages and other information that may be of interest to you and for the purpose of direct marketing. This includes where you have signed up to our marketing or promotional newsletters.
By default you will receive these email notifications to your email address you nominate at registration.
6. Storage & security
We use third-party cloud providers that provide hosting, data storage and other services.
We take reasonable steps to ensure your personal information is secure and protected from misuse or unauthorised access. Our information technology systems are password protected, and we use a range of administrative and technical measure to protect these systems. However, we cannot guarantee the security of your personal information.
We will retain your personal information for the period necessary to fulfil the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.
7. Links
Our Services may contain links to other websites. Those links are provided for convenience and may not remain current or be maintained. We are not responsible for the privacy practices of those linked websites and we suggest you review the privacy policies of those websites before using them.
8. Requesting access or correcting your Personal Information
Subject to the Privacy Act, you have a right to access and correct any personal information about you that we may hold. If you wish to request access to the personal information, we hold about you, please contact us using the contact details set out below including your name and contact details. We may need to verify your identity before providing you with your personal information. In some cases, we may be unable to provide you with access to all your personal information and where this occurs, we will explain why. We will deal with all requests for access to personal information within a reasonable timeframe.
If you think that any personal information we hold about you is inaccurate, please contact us using the contact details set out below and we will take reasonable steps to ensure that it is corrected.
If we receive a request from you to access or correct personal information we will respond to you within a reasonable time after receiving your request and in the manner requested by you, if it is reasonable and practicable for us to do so. We may charge a reasonable fee for giving access to the information.
9. If we can’t collect your Personal Information
If you do not provide us with the personal information described above, some or all of the following may happen:
• we may not be able to provide the Website to you, either to the same standard or at all;
• we may not be able to provide the Products to you or handle your order effectively;
• we may not be able to provide you with information about the Website that you may want; or
• we may be unable to tailor the content of our Website to your preferences and your experience of our services may not be as enjoyable or useful.
10. Notifiable data breach
In the event that there is a data breach and we are required to comply with the notification of eligible data breaches provisions in Part IIIC of the Privacy Act or any other subsequent sections or legislation which supersede this Part IIIC, we will follow our relevant notifiable data breach procedures in compliance with the Privacy Act and relevant laws.
11. Updates
This Privacy Policy may be updated by us from time to time, and the updated Privacy Policy will apply from the date it is published on our website or otherwise communicated to you. Each time you use our Website you should revisit this Privacy Policy and familiarise yourself with any changes. Continued use of our Services (including our website) shall indicate your acceptance of any changes.
12. Enquiries, requests & complaints
Enquiries regarding this Privacy Policy or the personal information we may hold on you, should be addressed with the Privacy Officer, whose contact details are below.
If you think your personal information, held by us, may have been compromised in any way or you have any other privacy related complaints or issues, you should also raise the matter with the Privacy Officer.
We will ensure your claims are investigated and a formal response will be provided to you, within a reasonable time, considering the circumstances of your claims. If any corrective action is determined to be required, as a result of that investigation, we will take all reasonable steps to rectify the situation and advise you of such, again within a reasonable time considering the circumstances.
If we do not resolve your enquiry, concern or complaint to your satisfaction or you require further information in relation to any privacy matters, please contact the Office of the Australian Information Commission, whose contact details are below.
Office of the Australian Information Commission
| Telephone | 1300 363 992 |
| enquiries@oaic.gov.au | |
| Office | Level 3, 175 Pitt Street, Sydney NSW 2000 |
| Address | GPO Box 5218, Sydney NSW 2001 |
| Postal Address | 1300 363 992 |
| Website | www.oaic.gov.au |
Contacting us
| Entity | Artist Guitars Pty Ltd ABN 59 160 522 574 |
| Contact | Please contact us by submitting a contact us form on the Website. |
COOKIES POLICY
This cookie policy (Cookie Policy) sets out how Artist Guitars Pty Ltd ABN 59 160 522 574 and its related bodies corporate (as defined in the Corporates Act 2001 (Cth)) (we, our, us) handles and uses cookies.
Capitalised terms used in this Cookies Policy have the same meaning as given in our Privacy Policy. Please ensure you carefully read our Privacy Policy in addition to this Cookies Policy.
What is a cookie
We use cookies and URL information to gather information regarding the date and time of your visit and the information for which you searched and which you viewed on the Website. “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing a web site. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Website. Persistent Cookies can be removed by following Internet browser help file directions. Cookies may enable automatic logins when you visit in the future and may enable content customisation.
Some cookies are necessary to allow you to browse our Website, use its features, and access secure areas. The use of these cookies is essential for our Website to work.
We also use functional cookies to remember choices you’ve made or information you’ve provided, such as your username, language, or the region you are in. This allows us to tailor your website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include:
• User-centric security cookies to detect authentication abuses for a limited persistent duration, like repeated failed login attempts. These cookies are set for the specific task of increasing the security of our Website.
• Multimedia content player session cookies (flash cookies) are used for the duration of a session to store technical data needed to play back video or audio content (e.g. image quality, network link speed, and buffering parameters).
• Load balancing session cookies are used for the duration of the session to identify the same server in the pool in order for the load balancer to redirect user requests appropriately.
• User interface customisation persistent cookies are used to store a user’s preference regarding a service across web pages.
We use many tools to help us improve our Website. To this end, we use reporting and analytics cookies to collect information about how you use our Website and how often. These cookies only gather information for statistical purposes and only use pseudonymous cookie identifiers that do not directly identify you. The performance cookies we use include:
• First party analytics cookies - we use these cookies to estimate the number of unique visitors, to improve our Website and to detect the most searched for words in search engines that lead to our Website. We use these cookies to learn how our Website is performing and make relevant improvements to improve your browsing experience.
• Third party analytics cookies - we also use Google Analytics and other third-party analytics providers listed below to help measure how users interact with our Website content. These cookies “remember” what our users have done on previous pages and how they’ve interacted with our Website. For more information on Google Analytics, visit Google’s information page. For instructions on how opt out of Google Analytics, see below.
Advertising cookies are used on our Website to tailor marketing to you and your interests and provide you with a more personalized service in the future. These cookies remember that you visited our Website and we may share this information with third-parties, such as advertisers. Although these cookies can track your device’s visits to our Website and other sites, they typically cannot personally identify you. Without these cookies, the advertisements that you see may be less relevant and interesting to you. Read more about how companies use cookies to conduct targeted or retargeted advertising here.
Social and Content cookies are placed by many social media plugins (for example the Facebook ’like’ button), and other tools meant to provide or improve the content on a website (for example services that allow the playing of video files, or that create comments sections). We integrate these modules into our Website to improve the experience of browsing and interacting with our Website. Please note that some of these third party services place cookies that are also used for things like behavioural advertising, analytics, and/or market research.
We also use third party vendor re-marketing tracking cookies, including:
• the Google Adwords tracking cookie;
• the Facebook Pixel; and
• SmartrMail tracking cookie.
You can opt out of Google's use of cookies or device identifiers by visiting Google's Ads Settings. Alternatively, you may visit the Network Advertising Initiative opt-out page or control the use of device identifiers by using your device’s settings.
Third parties, including Google may use cookies, web beacons, and other storage technologies to collect or receive information from the Service and elsewhere on the internet and use that information to provide measurement services and target ads. You can opt out of the collection and use of information for ad targeting using aboutads.info/choices
Many of the third party advertising and other tracking services listed above offer you the opportunity to opt out of their tracking systems. You can read more about the information they collect and how to opt out through the privacy policy links listed above.
To opt out of these communications please visit the Network Advertising Initiative opt out page.
How long will cookies remain on my computer or mobile device?
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
How do I control cookies?
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our Website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.
Many of the third party advertising and other tracking services listed above offer you the opportunity to opt out of their tracking systems. You can read more about the information they collect and how to opt out through the privacy policy links listed above.
