About Us

Artist Guitars Team


Liu  -  Rose  -  Seb  -  Jason  -  Welvin  -  Matt

Ryne  -  Wess  -  Siraj  -  Ian  -  Lachlan  -  Rory  -  Michael

Chris  -  Jun  -  Alex  -  Will  -  Molly  -  Elsa


Our promise is simple: High-Quality Products at Factory-Direct Prices

"Why should you buy from us at Artist Guitars? It's really quite simple. You'll get high-quality guitars, drums and accessories far cheaper than you'll find in a normal retail store."

Ian Bush - CEO & Founder

Why choose Artist Guitars?

At Artist Guitars we are committed to providing the highest quality instruments at the most affordable prices. We want everybody to be able to afford a great quality instrument, so we cut out the middleman and sell directly to our customers! That's why all new Artist Guitars purchases come directly through us, and you won't find our products in other stores. 
"I found it frustrating that improvements I wanted to make to my designs just weren't possible due to the price pressures of working for a wholesaler." 

Ian Bush - CEO & Founder

When you buy products from a traditional retail outlet they have often been marked-up, up to 4 times! The retailer buys from a wholesaler, the wholesaler buys from a brand, and then the brand buys from a factory. Our customer is buying directly from the factory so they get the best possible price and value, and still get a great product!

You can't buy an Artist Guitar in any other store because we do not sell to other retailers. We have a totally different business model and have chosen to market and sell our products online. This means our costs are down, and we can pass those savings on to you! 
Our musical equipment is designed for players of all levels, from beginners to seasoned musicians. We put great emphasis on our quality control with a dedicated QC team checking over every single guitar that leaves the factory, making sure that our products meet our high standard. We are so confident in our guitars that we offer a 100-day satisfaction guarantee on all of our products and include a 3-year warranty on everything!

We also offer the best customer service around, with our helpful team able to help around the clock via the live chat on our website, email or free phone line. If you aren’t sure if Artist is the right company to buy from just give us a call and we’ll be happy to help you choose the right product for you!

Consistently High-Quality Guitars

At Artist Guitars we pride ourselves on delivering great quality instruments. Each guitar endures rigorous testing and scrutinising in the development and prototype stages, to bring it to a level where we are confident that the guitar you receive is the best it can be. All our guitars are set up in the factory to a standard that suits beginners, though they are constructed in a way that allows you to easily adjust them to suit your own playing style, and we recommend that you always set up a new guitar to your own preferences.
Our Quality Control team, headed by Leo, works closely with the factory in China to identify any issues in the way guitars are manufactured, set up, handled and packaged. You can see for yourself all the guitars that are rejected due to our scrupulous checks, as these are all sold in our Bargain Bin category. Most of these guitars are “Factory Seconds” due to some kind of defect identified in quality control checks. We treat this process very seriously because it enables us to develop better production and handling techniques and reduce the number of Factory Seconds.

Artist Guitars QC Image

Best Quality for the Best Price

In a music store, most instruments below $1000 retail are manufactured in China (as many things are these days!). We have done extensive research to find what we believe is a great quality factory and we work very closely with our factory to ensure you get the best guitar in its price range by far.

“While doing my research I discovered that big-name brands typically aim to cut construction costs, resulting in a sacrifice in the quality of their equipment. You'd be surprised at the type of factories some big-name brands choose to use, and as a guitarist, this is disappointing to see.”

Ian Bush - CEO & Founder

At Artist Guitars, we build what we think are the best quality instruments for the best price. We use features of much more expensive instruments, and as a result our instruments sound and feel better than most other brands, in our opinion. For example, every one of our classic guitar models come with a truss rod. No other guitar brand delivers a truss rod in our price range. Some of our guitars use Fishman pre-amps, D'Addario strings, bone nut and saddle, solid tonewoods, locking tuners and Wilkinson pick-ups. This level of components is unheard of at this price, and it is our passion to bring you the highest quality for the best price that we can!

“Let me tell you a little about how I got into this industry…”

“I'm passionate about guitars, I've always loved them. I wanted to be a rock star but I worked out pretty early it probably wasn't going to happen for me. (Mind you, if you have your own dream of being a rock star then you should go for it!). Even If I would never “make it”, I wanted to stay in the industry and find my sweet spot combining the two things I loved: music and design.
I have over twenty five years experience in the industry. I've spent seventeen of those years visiting factories, and three of those years actually living in China, visiting multiple factories and teaching the factory technicians how to build a better guitar. There was one factory in particular that I worked with from its inception which has now become a high-quality instrument manufacturer. This is where Artist Guitars are built.”

Ian Bush - CEO & Founder

Complete Peace of Mind

We offer Free Shipping, Free Returns for 100 days and a 3 Year Warranty on every instrument. That means there's no risk to you, the customer. If you don't like the product you've ordered you can return it to us for a no-strings-attached, 100% refund, or exchange for another product. 


Here are some of our accomplishments to date:

Over 100,000 Positive feedbacks on Ebay


Over 15,000 Positive feedbacks on Trademe (New Zealand)


Over 800,000 customers from Australia, New Zealand, UK and USA have trusted us for their music purchases


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4.9 out of 5 stars on ProductReview.com.au 


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4.9 out of 5 stars on Google Trusted Stores


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4.9 out of 5 stars on Facebook Reviews


Check out our Youtube Channel for Product Demos and Reviews

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And don't get ripped off paying Retail prices any longer!


Thank you for your support.

Ian Bush

CEO & Founder - Artist Guitars