Meet the Artist Guitars Team
Logistics & Systems Manager
Customer Service & Marketing Manager
Customer Happiness Expert
Customer Happiness Expert
Customer Happiness Supervisor
Why choose Artist Guitars?
At Artist Guitars we are committed to providing high-quality instruments at the most affordable prices on the market. We want everybody to be able to afford a great quality instrument so we cut out the middleman and sell directly to our customers. That's why all new Artist Guitars purchases come directly through us, and you won't find our products in other stores. We have a totally different business model to other guitar brands - we have chosen to market and sell our products online. This keeps our costs down, and means we can pass those savings on to you!
When you buy products from a traditional retail outlet they have often been marked up, up to 4 times! The retailer buys from a wholesaler, the wholesaler buys from a brand, and then the brand buys from a factory. Our customer is buying directly from the factory so they get the best possible price and value, and still get a great product!
Our musical equipment is designed for players of all levels, from beginners to seasoned musicians. We put great emphasis on our quality control with a dedicated QC team checking over every single guitar that leaves the factory, making sure that the products we receive meet our high standard. We are so confident in our guitars that we offer a 100-day satisfaction guarantee on all of our products and include a 3-year warranty on everything!
Our Customer Happiness team are able to help around the clock via the live chat on our website, email or free phone line. If you aren’t sure if Artist is the right company to buy from just give us a call and we’ll be happy to help you choose the right product for you!
Consistently High Quality Guitars
At Artist Guitars we pride ourselves on delivering great quality instruments. Each guitar endures rigorous testing and scrutinising in the development and prototype stages, to bring it to a level where we are confident that the guitar you receive is the best it can be. All our guitars are set up in the factory to a standard that suits beginners, though they are constructed in a way that allows you to easily adjust them to suit your own playing style, and we recommend that you always set up a new guitar to your own preferences.
Our Quality Control team, headed by Leo, works closely with the factory in China to identify any issues in the way guitars are manufactured, set up, handled and packaged. You can see for yourself all the guitars that are rejected due to our scrupulous checks, as these are all sold in our Bargain Bin category. Most of these guitars are “Factory Seconds” due to some kind of defect identified in quality control checks. We treat this process very seriously because it enables us to develop better production and handling techniques and reduce the number of Factory Seconds.
Every guitar is checked by Leo or Hank - our quality control gurus
Best quality for the best price
In a music store, most instruments below $1000 retail are manufactured in China (as many things are these days!). We have done extensive research to find what we believe is a great quality factory and we work very closely with our factory to ensure you get the best guitar in its price range by far.
“While doing my research I discovered that big-name brands typically aim to cut construction costs, resulting in a sacrifice in the quality of their equipment. You'd be surprised at the type of factories some big-name brands choose to use, and as a guitarist, this is disappointing to see.” - Ian Bush - CEO & Founder
At Artist Guitars, we build what we think are the best quality instruments for the best price. We use features of much more expensive instruments, and as a result our instruments sound and feel better than most other brands, in our opinion. For example, every one of our classic guitar models come with a truss rod. No other guitar brand delivers a truss rod in our price range. Some of our guitars use Fishman pre-amps, D'Addario strings, bone nut and saddle, solid tone woods, locking tuners and Wilkinson pick-ups. This level of components is unheard of at this price, and it is our passion to bring you the highest quality for the best price that we can!
“Let me tell you a little about how I got into this industry…”
“I'm passionate about guitars, I've always loved them. I wanted to be a rock star but I worked out pretty early it probably wasn't going to happen for me. (Mind you, if you have your own dream of being a rock star then you should go for it!). Even If I would never “make it”, I wanted to stay in the industry and find my sweet spot combining the two things I loved: music and design.
I have over twenty five years experience in the industry. I've spent seventeen of those years visiting factories, and three of those years actually living in China, visiting multiple factories and teaching the factory technicians how to build a better guitar. There was one factory in particular that I worked with from its inception which has now become a high quality instrument manufacturer. This is where Artist Guitars are built.
- Ian Bush - CEO & Founder