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Product Description

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Artist AG100 Deluxe Red Electric Guitar

This is the Deluxe version of our SG Style guitar. The guitar features a neck-through construction made from Mahogany for both the neck and the body. It also features our Bullbucker pickups giving you a wide variety of tone. This also features coil-splitting pickups, a bone nut and brass saddles on the Roller Bridge. The icing on the cake is the locking tuners and the White Pearl Block Inlays making this a mindblowing guitar both in sound and style.

The Tech Features

Brand:  Artist

Model: AG100

Neck: Mahogany, Set Neck Design

Scale Length: 628 mm / 24.34"

Fretboard: 22 frets Eco-Rosewood Fretboard

Nut: 42mm / 1.58" Bone Nut

Fingerboard Radius: 305mm / 12" 

Body: Mahogany, 40 mm / 1916" Thickness

Pickups: 2 X Bullbucker Pickups with Chrome Covers, Coil Splitting

Machine Heads: Chrome Locking Tuners

Controls: 2 x Volume Knobs with Push/Pull function, 2x Tone and 3-way pickup switch

Bridge: Roller Bridge with Chrome Saddles and Locking Tailpiece

Strings: D'Addario 10-46 gauge strings

Colour: Gloss Red


Bargain Bin

Reviews (10)

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Lovin' the AG100 Deluxe!

By: on 19 October 2021
Well, I finally caved in and purchased this guitar, even though I already had seven AG guitars (not counting numerous accessories, pedals, mikes, etc.) I wanted to have an SG style guitar, but not at an SG price, and I thought that, based on all my other Artist Guitars being really good, I couldn't go wrong, and, I certainly didn't! What a great instrument it is! By the way, 48 hour delivery! How good is that? And to a rural area! And, it feels really great to play! As a matter of fact, I haven't played any other guitars, by any brand, since it arrived! Anyway :- the finish is perfect, the neck/fretboard is finished and you will never shave your fingers on these smoothly done frets/fret ends. Great colour, and the pick ups sound really great with the variety that you'd expect, with the added bonus of coil-splitting when called for. Locking tuners is standard on this gorgeous guitar. Certainly a great playing guitar, and the tones that I'm getting, even now, are just really professional sounding! All in all, I can genuinely recommend this to anyone who is thinking about this style of guitar, because, as the saying goes, this is very close to the real deal! And, Artist Guitars will stand by you, in the unlikely event that you may have a problem. I say that, because when I've had a couple of issues (which were never their fault, by the way!) they stayed with it until things were positively resolved, and you definitely don't get that in all shops! So, thanks for the excellent product and excellent service!

Artist Guitars Response
It is our pleasure and thank you so much for leaving us this feedback. We really appreciate the support!

Truly excellent

By: on 4 October 2021
First up, this guitar looks absolutely beautiful (gorgeous deep red finish with the grain showing through slightly) and it arrived in immaculate condition. Its so nicely balanced and it came set up very well. Sounds great and delivers a quality that you just don't get at this price from other brands. I think that Artist's quality and range just keeps getting better, and this is their best electric guitar that I've played to date. Now I'm off to play some AC/DC on my beautiful new guitar - thanks Artist and keep up the great work!

Artist Guitars Response
It is our pleasure and thank you so much for leaving us this feedback. We really appreciate your continued support!

Beautiful guitar

By: on 14 September 2021
Once again Artist have delivered a beautiful guitar. Can not fault the finish, it is blemish free, clean smooth frets and a deep shine on the body. The guitar set-up is fine for my playing style. Most importantly, it sounds great. Just proves you dont need to spend thousands to get a great playing, great looking guitar.

Artist Guitars Response
Thank you so much for taking the time to leave this feedback! We really appreciate your support!

ag100 deluxe

By: on 21 April 2021
Pleasantly surprised at the quality of this guitar. I always wanted a SG guitar, but being a bass player, could not justify spending thousands of dollars on a real Gibson. This guitar has all the features that a Gibson should have. Excellent finish, coil splitting, locking tuners, and a roller bridge to limit string breakages. The bullbucker pick-ups are excellent. The guitar arrived with ultra low action, with intonation correctly adjusted. No need to adjust anything at all, just tune and play. Awesome guitar, highly recommended! Much better than expected.

Artist Guitars Response
We are happy that you love the guitar. We really appreciate the time you have taken to leave a review for it. If you have any questions or concerns, please feel free to contact us.

What an Awesome guitar

By: on 16 April 2021
Wow I guess I was not prepared for how good this guitar really was . I mean I had read the reviews, they were good , but seeing it and hearing it was on a different level . Firstly build quality and finish was first class and the set up from the box was amazing , action and playability felt really good. I plugged it in and those bull bucker pick ups roared. I love the fact that at this price point you get pick up tapping , the push pull volume pots open up a full range of sound dynamics .,only tapped ( to coin a phase) by you imagination. The locking tuning keys and roller bridge , keep it in tune easily and are kind to your strings.Thanks Artist guitars again for bringing such a quality guitar at an unbelievable price , my friends could not believe the value , quality and sound of this AG100.well done.

Artist Guitars Response
Thank you for the review and we're stoked to hear that the AG100 has exceeded your expectations. Don't hesitate to reach us at if you have any questions or concerns. Cheers.